Viaplay and the Elite Ice Hockey League (EIHL) have announced that starting 1 November, the Premier Sports Elite League will be rebranded as the Viaplay Elite League. The change follows Viaplay’s recent acquisition of Premier Sports.
This season, Viaplay will show live EIHL league games as well as the rebranded Viaplay Challenge Cup final and the Viaplay Playoffs weekend.
The first live match on Viaplay following the rebranding is on 9 November from the Utilita Arena Sheffield, as the Sheffield Steelers host Coventry Blaze.
Viaplay launched in the UK on 1 November and offers UK viewers a unique combination of live sports, Viaplay Originals and curated third-party content. All Premier Sports pay-TV and free-TV channels have received Viaplay branding from the same date.